In 2011, Tawdheef attracted 28, 871 visitors of which nearly 11,000 were Emirati’s. The following targeted campaign will be introduced to ensure highly skilled and qualified Emirati’s from specific industry sectors will visit the show for job opportunities and career development:
Media Partners
Tawdheef works closely with government associations and leading recruitment partners such as Emirates National Development Programme (ENDP), Bayt.com, First Select, Naukrigulf, Ershaad.ae, ENDP, Careertunity.com and many other to target qualified candidates within specific industry sectors.
Magazine Advertising
Adverts will be placed in specific main magazine titles such as Abu Dhabi Week, and more targeted titles such as Oil and Gas Middle East, Arabian Banking and Finance, Al Aqariya Construction, Banker Middle East, Business ME.
Newspaper Advertising
Extensive advertising will be placed in main leading Arabic and English newspapers including Il Ittihad, Al Khaleej and Gulf News.
Radio
Multiple radio adverts running on all main Arabic and English radio stations including Emarat FM and Star FM to attract UAE Nationals.
Email Marketing
Targeted e-shots to Tawdheef and Informa databases will be sent to attract qualified working professionals from industry specific sectors.
Direct Mail
Emirati’s will be mailed invitations to pre-register and attend the event on the UAE National only days.
Outdoor Advertising
Event advertising will be placed on lamp post circuits and megacoms within the main routes in Abu Dhabi.
Press Campaign
Several newsworthy releases will be released leading up to the event and during the event to attract Emirati job seekers.
All main media, including newspaper and TV, will be invited to attend the event opening and to interview exhibitors.
Telemarketing
Select Emirati working professionals will be telephoned to personally invite them to the event to ensure attendance of quality candidates.
Door Drops
Invitations will be delivered to highly concentrated areas of Emirati’s within Abu Dhabi.
Social Media
Targeted banner advertising on Facebook, and engagement with Emiratitweet, plus news posts will be posted to engage and attract relevant job seekers.
Website
Relevant and up-to-date show information and exhibitor information with job vacancies will be posted to drive qualified individuals to the event.
SMS
Reminder SMS’s with show highlights will be sent out leading up to the event and during the event.
Onsite PR Service
Our dedicated PR agency will be available for exhibitors to distribute their press releases during the event
